Editors use Adobe Premiere Pro daily to edit promo spots, while the on-air graphics team works with a range of tools including Adobe Illustrator, Photoshop, and InDesign, in addition to relying on Adobe After Effects for developing promo graphics. The teams have access to Adobe Creative Cloud through the network’s enterprise license. Promo content also plays an important role in helping create and reinforce the identity of a network.Īt Oxygen, the television network owned by NBCUniversal, the promotional team and on-air graphics team operate as an integrated creative department and are always looking for ways to streamline processes. Whether viewers are checking in on social media, streaming shows online, or watching programs on the network, on-air promos and social graphics let them know when their favorite shows will be on, introduce them to new series, and keep them from changing the channel by enticing them with what’s up next.
The fast-paced world of on-air promos and graphicsĭigital cable and broadcast television networks rely on their promotional departments to help attract and build audiences.
